How we work

Sled dogs running

An investment strategy is a very personal thing. It can’t be prepackaged. It has to be created around you and your life goals and needs. John works with you to create an investment strategy that lets you live your life and enjoy peace of mind about your future.

Seven core principles guide John’s work:

  • Clients are people, not sales statistics.
  • Clients are lifelong friends.
  • Capital preservation precedes performance.
  • Investing should not be complicated.
  • We work with other professionals to ensure we meet your needs.
  • We respect your time and expect the same from you.
  • We create peace of mind for investors.

For the most part, working with John involves conversation. He sits down with you to learn about your goals, priorities, and concerns. When the need arises, he may use one or more of the following tools to help you create a sound investment strategy:

  • the Creating Peace of Mind Questionnaire. This questionnaire—along with what he learns from speaking with you directly—helps John understand your goals and objectives and determine what has to happen in your life for you to feel good about it.
  • the Personal Financial Review. This financial review gives John a snapshot of your finances today—so he can help you determine your strengths, problem areas, opportunities, and priorities.
  • the Bestfit Portfolio Questionnaire. This questionnaire tells John about your risk tolerance. He uses this questionnaire and asset allocation analysis to develop an asset allocation plan for you. (Asset allocation involves dedicating certain percentages of your investments to broad asset categories like stocks, bonds, real estate and cash as a means to achieving your financial goals while managing risk.)
  • the Asset Allocation Analysis. This spreadsheet shows you and John how your assets are currently allocated.
  • the Risk Profile. This profile gives John a three-year history of your risk profile—how much you have invested in conservative markets and how much you have invested in more volatile markets.
We know our investments are in good hands with John. He understands investment strategy and market conditions, and he understands us and our priorities. He listens to us and explains things clearly and simply, in terms we can understand. He’s always available when we have questions. Since we set up our business 11 years ago, he’s given us invaluable business and tax advice.Tim Wilkes and Kelly McCurry
I have been a client of John's for several years and really appreciate the regular communication and reviews that he does for clients. He puts a lot of thought into what might be best for me and takes time to listen to my goals and concerns before making recommendations.Vivian Lund